Thursday, May 30, 2024

The Fashion News You Might’ve Missed This Month | ELLE

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The fashion world can sometimes feel like a whirlwind, with countless product launches, campaign unveilings, and runways packed into each month. If you’re having trouble staying on top of this month’s newness, we’ve got you covered.

Below, the fashion news you might’ve missed in April, 2024. 

Frame Announces Amelia Gray As New Face Of The Brand

Image: Frame

Amelia Gray is adding Frame ambassador to her impressive modelling CV. To mark the occasion, the brand has unveiled a series of stunning campaign images, lensed by Erik Torstensson, Co-Founder and Chief Creative Officer of Frame, and shot at the iconic Chateau Marmont in West Hollywood.

Amelia, who succeeds legendary supermodel Gisele Bundchen as face of the brand, was selected for the coveted role thanks to her old-school work ethic and drive, alongside her natural warmth.

Calvin Klein Unveils New Images Of Brand Ambassador Jennie

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Image: Calvin Klein

Blackpink’s Jennie is continuing her role as Calvin Klein ambassador, with a series of new images showcasing a selection of denim.

It’s the KPop singer’s fourth campaign with the iconic American brand, following on from her underwear campaign in Spring 2024.

Saint Laurent Introduces Calypso Bag

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Image: Saint Laurent

There’s a new bag to covet, and it comes courtesy of Saint Laurent. The Calypso bag is the French House’s latest addition to their accessories offering, featuring a sleek silhouette with an adjustable chain strap, to be worn over the shoulder or across the body.

The only question left to consider: will you get yours in black or red?

Haulier And Lucy Folk Release Exclusive Capsule Collection

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Australian brands Haulier and Lucy Folk have teamed up to release an exclusive capsule collection, featuring three handcrafted designs.

It’s a match that makes perfect sense: both brands are renowned for their commitment to quality, craftsmanship, and effortless style. The result? A mix of covetable accessories and apparel that fuse Haulier’s athletic edge with Lucy Folk’s intricate techniques.

Gucci Beauty Appoints Hanni As Global Ambassador

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Image: Gucci

Gucci Beauty has enlisted NewJeans star Hanni as their newest ambassador. Hanni has already served as a global ambassador for Gucci since 2022, so it makes sense that she would lend her enviable looks to the brand’s beauty arm.

Of course, Gucci beauty have released a series of images to commemorate the appointment, starring Hanni in two contrasting makeup looks: a natural glam, and an eye-catching red lip.

Dior Unveils Rose Des Vents Campaign With Haerin

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Image: Dior

Dior global ambassador Haerin has fronted a stunning new campaign for the house, showcasing the latest addition to their Rose des Vents collection. The NewJeans star modelled several of the new jewellery creations, including two dazzling rose gold necklaces, intricately enhanced with diamonds, both from the Étoile des Vents chapter.

Kendall Jenner And Bad Bunny Star In Gucci Valigeria Campaign

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Image: Gucci

They might have gone their separate ways romantically, but Kendall Jenner and Bad Bunny seem very much aligned when it comes to fashion. The pair both star in Gucci’s latest Valigeria campaign, in a series of paparazzi-esque shots taken at an airport. Of course, they’re travelling in style, with a stack of Gucci Savoy luggage in tow, including new fluorescent designs and embossed GG leather.

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Image: Gucci

Ganni Teams Up With Paloma Elsesser On Size-Inclusive Collection

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Image: Ganni

Danish fashion brand and supermodel Paloma Elsesser have teamed up to design a size-inclusive collection. that celebrates Paloma’s unique style and transformative take on the industry

After previewing on the SS24 runway, “HELLO, WORLD!”, the hotly-anticipated collaboration is finally headed our way, and will officially land in stores on April 17.

Ralph Lauren Celebrates One Year Anniversary Of Australian Flagship

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Image: Ralph Lauren

Iconic American fashion house is celebrating one year of their Australian retail flagship store in Pitt Street, Sydney.

To mark this monumental occasion, Ralph Lauren is inviting the public to join them for a series of special events and activations kicking off this month on Thursday, April 18. No bookings required.

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