Tuesday, May 28, 2024

Step into spring with new YouTube Shopping features

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Introducing Shopping Collections

Shopping Collections is a new way for creators to curate products from their favorite brands – or even their own line! Pick a selection of products for any theme from your current everyday makeup look to the ultimate capsule wardrobe.

For some inspiration, check out LongHairPrettyNails collection, “Spring Nail Must Haves,” Sydney Morgan’s “Preppy Essentials” that includes some of her favorite skincare and makeup, or can’t miss recommendations for the Sephora Savings Event from Johnny Ross.

Collections will appear in a creator’s product list, Store tab, and video description. At launch, creators can make Collections on the Studio app on their phone, with the feature coming soon to desktop.

We hope Collections helps creators curate their own virtual store on YouTube so people can shop their favorite products and increase earnings!

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