Tuesday, May 21, 2024

BTN Group to launch Business Travel Show Asia Pacific

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The BTN Group, part of the Northstar Travel Group, has
announced the launch of Business Travel Show Asia Pacific, which will take place
on 16-17 April 2025 at the Sands Expo and Convention Centre at the Marina Bay
Sands hotel, Singapore.

The new BTN event follows on the heels of the inaugural
Meetings Show Asia Pacific – organised by Northstar’s Meetings Group – which
took place last month and welcomed more than 1,000 MICE industry professionals
through its doors.

The announcement comes ahead of the 30th
anniversary of Business Travel Show Europe which takes place at ExCeL London on
19-20 June, alongside The Meetings Show. Like in London, the two
fledgling Northstar events will be co-located in Singapore in 2025.

Business Travel Show Asia Pacific will follow a similar
format to its European namesake, comprising an exhibition, educational
programme, networking opportunities and a hosted buyer programme.

“We are thrilled about this opportunity as it marks a
natural evolution and expansion of the Business Travel Show brand into the
vibrant APAC region,” said Louis Magliaro, executive vice president/group publisher,
the BTN Group. “The strength of the corporate travel market in this region is
undeniable, and we are eager to extend our current reach to connect with key
industry players and foster new collaborations.”

Jason Young, CEO of Northstar Travel Group, added: “We are
excited to launch another one of our market-leading event brands in the
Singapore and Asia Pacific markets. The Business Travel Show, following the
successful recent launch of The Meetings Show, highlights our ability to
connect buyers and sellers in the travel industry, strengthening relationships,
and delivering exceptional value to our partners and attendees.”

Business Travel Show Asia Pacific and the Meetings Show Asia
Pacific are supported by the Singapore Tourism Board. “Singapore is pleased to
welcome the Business Travel Show Asia Pacific in 2025,” said Yap Chin Siang, deputy
chief executive, Singapore Tourism Board. “Northstar Travel Group’s decision to
co-locate the two shows is a testament to Singapore’s excellent track record in
hosting high quality events.”

Established in 1984, the BTN Group is the publisher
of Business Travel News, Business Travel News Europe and The Beat, and produces
more than 40 annual conferences, events and tradeshows in North America, Europe
and Asia. It is part of the US-based Northstar Travel Group which owns 14 media
brands connecting some 1.4 million industry professionals.

For more information about Business Travel Show Asia Pacific, click here.

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