Sunday, December 3, 2023

Survey: Netflix Remains Top `Must Have’ Streaming Service

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A new survey of 10,000 U.S. consumers by (opens in new tab) provides some good news for pioneering services like Netflix while highlighting some serious problems for the overall industry regarding subscription fatigue, password sharing and fickle subscribers who are cancelling subscriptions at alarming rates.  

On the positive side, some pioneering streaming services continue to maintain consumer interest despite growing streaming subscription fatigue. About 43% of U.S. consumers named Netflix as the service they would choose if they could only have one service, more than double those choosing Prime Video (17%), Hulu (16%), Peacock (8%), HBO Max (7%), and Paramount+ (5%). 

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