Friday, June 14, 2024

Pioneering Saudi fashion brand, Leem, continues successful expansion with milestone launches globally and across the GCC

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In the six years since its inception, Saudi-founded fashion brand, Leem, has expanded successfully across eight new markets regionally and globally including Kuwait, Qatar, the United Kingdom, France, Germany, Netherlands, Spain and Belgium, with plans to continue expanding steadily via brick-and-mortar and strategic digital platforms.

Following the unveiling of the brand’s iconic collections during 2023 Paris Fashion Week, Leem announced successful partnerships with renowned retailers including luxury online fashion destination, Ounass, Bloomingdale’s in the UAE, Harvey Nichols in Kuwait and Galeries Lafayette in Doha, Qatar, making Leem’s contemporary, fashion-forward designs available to a wider consumer base across the GCC region.


A significant milestone in the brand’s global expansion was the opening of its flagship store in the United Kingdom, strategically located in the heart of Westfield London. The store opened in December 2023, covering 1,900 square feet and offering a luxurious shopping experience, reflecting Leem’s commitment to providing the best for its customers.

Leem initially entered the UK market in April 2022 through digital retailers and has since expanded its audience and designs internationally while retaining its core customer base. Another notable achievement was Leem becoming the first regional designer to join Selfridges.com, the online portal of the renowned London department store Selfridges, marking a significant moment for the brand and regional designers in general Aiming to become more accessible to women in Europe, the fashion house also revealed its partnership with leading, European third-party retailer, Zalando, making the brand’s signature styles available for purchase in markets including France, Germany, Netherlands, Spain and Belgium.


Over the years, Leem’s commitment to quality, design, and affordability has been met with enthusiasm and interest, comments the brand’s Managing Director, Miles Young. “Our journey from a regional brand to an international one has been marked by careful consideration and successful partnerships with renowned retailers such as Selfridges, Zalando, Ounass and others. From the beginning, our strategy was always to create a brand that transcends borders and appeals to a diverse international audience. While our roots are in the Middle East, our commitment to quality, design, and affordability has always been geared towards making us globally competitive. We believe that our core values, along with our adaptability and responsiveness to consumer trends, are the key ingredients that have enabled our international success. We are looking forward to announcing further exciting developments later this year,” he continues.


Reflecting on Leem’s origins, this expansion is a testament to the brand’s enduring mission, to continue to offer contemporary fashion that seamlessly blends elegance and sophistication with the latest trends and unparalleled retail experience that captivate fashion connoisseurs globally.

For more information, please visit @leem_global and leem.com. 

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