Saturday, December 9, 2023

Nest Commerce leads transatlantic push for North West fashion label – Prolific North

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Manchester-based fashion label Nadine Merabi is partnering with Nest Commerce to lead its paid social and search activity to accelerate its growth in 2024.

The partnership will take place after a successful initial campaign in 2023 which saw Nest developing a cross-channel, full-funnel strategy – marrying brand and performance campaigns for the premium fashion retailer in the UK and US.

The label has seen significant growth this year, doubling spend over the past six months supporting brand awareness and sales for its luxury fashion wear. It comes after Nest implemented a US strategy built from relevant experience scaling some of the UK’s top brands into the American market. Nadine Merabi has plans to turbo-charge its strategy in 2024 as it grows the brand on both sides of the Atlantic.

Luke Jonas, co-founder at Nest Commerce, said: “We are delighted to have collaborated with Nadine Merabi, and help them to shape out a strategy that has really delivered for their top of the funnel activity. Their dynamic strategy has helped boost brand awareness and sales on both sides of the Atlantic, and we are delighted to be working with them as they scale their activity over the next year.”

Samantha Mccreight, senior acquisition manager at Nadine Merabi, added: “We chose Nest Commerce for their specialism and unrivalled expertise in paid social and paid search for fashion ecommerce brands. They have really demonstrated the power of Meta in reaching the right audience at the right time, and we look forward to working with them on this next phase as we accelerate our global growth plans and wave the flag for the success of scaling businesses from the North West.”

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