WITH A LITTLE HELP FROM…: Daniel Lee, Burberry’s chief creative officer, has called on the help of all his friends hailing from the worlds of music, film, sports and fashion for Burberry’s spring 2024 campaign.
The photographs were shot by Tyrone Lebon featuring Arsenal soccer player Bukayo Saka; rock band Blur member Damon Albarn; actor Jessie Buckley; South Korean actor Jun Ji-Hyun; singer-songwriter King Krule; principal of The Royal Ballet Matthew Ball; musician Neneh Cherry; actor Rachel Weisz; professional boxer Ramla Ali; Tottenham Hotspur soccer player Son Heung-Min, and musicians Slew and Tems.
The campaigns take place at different locations across London and also include models Amelie Steele, He Cong, Iris Law, Jourdan Dunn, Naomi Janumala, Rakim Janneh and Stevie Sims.
Key items worn and carried by the subjects include Lee’s bags for Burberry such as the Knight and peg bag; a duck print top and skirt; yellow tartan car coat, and head-to-toe floral prints.
“Ultimately we want to design things that people want to wear. There can be a few moments of British eccentricity in the collections, but I see Burberry as quite grounded. Classicism has to be the foundation,” the designer said during a preview in September.
Lee staged his spring 2024 show under a vast checkered tent in London’s Highbury Fields with green park benches drawing on Burberry’s sporty, performance heritage, as well as its Britishness, which has been a consistent motif since the designer joined the brand last year.
Last week, Burberry celebrated King Charles III’s 75th birthday with four limited-edition illustrated scarves featuring Highgrove gardens, the private residence of the monarch.