Monday, December 4, 2023

Amazon’s Black Friday Deal: Football With a Side of Online Shopping

Must read

Nov. 21, 2023 10:00 am ET

Amazon and the NFL are betting that a combination of two of America’s biggest pastimes—football and holiday shopping—will provide a ratings and retail windfall. 

Amazon Prime Video plans to carry the first-ever “Black Friday” game later this week, serving Americans touchdowns and online shopping as an alternative to battling deal-seekers at the mall. The technology giant plans to load up the game with sales promotions in a bid to turn the Friday after Thanksgiving into a major digital shopping day.

Copyright ©2023 Dow Jones & Company, Inc. All Rights Reserved. 87990cbe856818d5eddac44c7b1cdeb8

Latest article