Nov. 21, 2023 10:00 am ET
Amazon and the NFL are betting that a combination of two of America’s biggest pastimes—football and holiday shopping—will provide a ratings and retail windfall.
Amazon Prime Video plans to carry the first-ever “Black Friday” game later this week, serving Americans touchdowns and online shopping as an alternative to battling deal-seekers at the mall. The technology giant plans to load up the game with sales promotions in a bid to turn the Friday after Thanksgiving into a major digital shopping day.
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